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Krispy Kreme Donuts brand to be developed in Guangdong. (© flickr user Scott Ableman)

Krispy Kreme Donuts Signs Deal to Bring Brand to Guangdong

By Shenzhen Eats Staff

Many expats have a list of sinfully addictive Western foods they’re grateful are not here to tempt them in China.

However, they may have to prepare themselves to scratch Krispy Kreme off of that list.

According to a press release by the company, Krispy Kreme has just signed a multiyear “development agreement” with the Haiya Group for the entire Guangdong province.

For those of you who are not familiar with the group, Haiya owns several brands that include the Haiya Department Store (Haiya Bai Huo), several of which are located throughout Shenzhen—most notably Nanshan.

Krispy Kreme will utilize Haiya’s knowledge of the Chinese consumer in order to maximize their exposure in Guangdong. The company plans to open 23 locations within the next five years.

But we’re confident once Krispy Kreme offers their donuts to the Shenzhen crowd, they may have trouble keeping stock with only 23 locations!

As of now, donuts are already available at many upscale bakeries in Shenzhen, often located at shopping malls that are located at MTR stations.

For those of you who are looking for donuts from a familiar brand in the meantime, Dunkin’ Donuts can be found at three locations in Nanshan, including a Shekou location on Tai Zi road.

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